Clever advertising and rebranding designed to connect an under-the-radar clothing store to its community, bringing awareness and publicity. In Vancouver, many people don attire representing their “hoods” (We’ve all seen those shirts with the main East Vancouver streets listed on them acrostic style, but nobody knows that Sharks & Hammers is the brand and store behind it). Altogether an album cover, brand logo, phone application and website was created to ensure that this could happen. And lastly, a unique advertising campaign—tag-lined “The careless will be eaten”— was implemented to not only spur brand interest and popularity but to bring attention to the importance of local support, whether for artists or each other. In particular, the campaign ads were carefully crafted so that the lyrics of local Vancouver artists were displayed in the same manner as the well-known East-Van acrostic style t-shirts, subtly incorporating a sense of fluidity and continuity throughout the entire Sharks & Hammers brand.
Evolution Of Nike Air Jordans - Booklet
A fun project conceptualized for Nike. The purpose was to showcase various Nike Michael “Air” Jordan sneakers while simultaneously educating consumers about their individual histories. The booklet contains a description of each shoe, the inspiration behind it, as well as unique vector illustrations utilizing the Jordans’ red, black and white colours—ultimately maintaining the original feel of the shoes, and preserving this basketball icon’s reputation of being the greatest player of all time for the Chicago Bulls to date.
Scrabble - Instructions Manual
Conceptual designing of a special edition SCRABBLE board game manual. As instruction manuals are often reviewed or referred back to during play, this modern take on the manual ensures efficiency and convenience for players.
The manual was broken down into comprehensive sections and simplified with lines, borders and bullets. The simplicity of the piece is what makes this manual easy to read, giving players a more holistic understanding of the game and lastly of course, making it more aesthetically pleasing.
Just Be Cool - Creative Agency
The former company’s image and slogan, (in terms of what they stood for) was incohesive. This redesigning looked to create unity within the brand by projecting an identity that reflected the company’s value of “keeping a positive attitude about life and contributing to a world of peace, unity and progress”. Every aspect of the design was carefully considered: The colour of blue was chosen due to its ‘cool’ feel, the letters ‘J’, ‘B’ and ‘C’ are strung together to illustrate unity, and the negative space of the “C” letter contains the image of an upward-pointing arrow, signifying the company’s desire for upward progression.
Underground Magazine - Hip-Hop Publication
A publication designed to showcase up and coming hip-hop artists, to allow them an opportunity to share and explain what it is that makes them different and unique. This magazine was used as a platform to expose artists’ talents, their visions and to help the general public develop interest in discovering or hearing new material from underground artists. The purpose of this design was to project an elegant and classic style, avoiding anything mainstream.
G-Shock x Statik Fabrik - Collaboration Project
A collaborative piece with Casio G-Shock watches to help showcase my personal clothing Brand “Statik-Fabrik”. Although I chose not to officially launch Statik-Fabrik, I am proud of this piece because of the sentiment it holds for me. The G-shock seen in this illustration contains the Statik-Fabrik logo, telling people to “be on their watch” for the up and coming Statik-Fabrik line. The illustration is also significant because of the yellow and white colours; watches in this colour has never been released by G-shock.